Messages That Move People
Clarity From Complexity
Across nearly two decades in financial services and technology, I have learned that information only works if it actually lands. My job is finding the core truth of a message, timing it right, and bringing it to life in a way people remember.
I don't just shape the narrative, I build the vehicle. Whether designing brand identities, building digital spaces, or producing video, staying hands-on ensures the original intent survives execution.
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Years of Experience
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Projects Delivered
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Industries Worked Across
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Major Events & Campaigns
Capabilities
From Strategy to Execution
Steady communication when the stakes are high
Guiding leadership teams through sensitive organizational changes, public relations challenges, and reputation management with steady, transparent communication.
Rebuilding digital presence from the ground up
Directing end-to-end revamps of corporate websites, intranet platforms, and digital channels to improve usability, engagement, and search visibility.
Giving leadership a voice people listen to
Partnering directly with country heads and executive teams to craft authentic leadership narratives, town hall presentations, and strategic updates.
Bringing big moments to life, on time and on brand
Planning and executing high-profile corporate signing ceremonies, industry product launches, and major regional exhibitions from concept through to logistics.
Experience
Career Timeline
Head, Communications
CACEIS Malaysia Sdn. Bhd.
Directing internal and external communications, aligning global corporate values with local goals, and leading employee engagement initiatives that build workplace transparency and cohesion.
Associate Director, Corporate Communications
Bank Pembangunan Malaysia Berhad
Built and executed communication strategy across all channels, managed stakeholder relationships, and led crisis communications during periods of heightened scrutiny.
Senior Manager, Communications
Danajamin Nasional Berhad
Ran cross-channel communication campaigns and advised senior leadership on crisis messaging during one of the more turbulent periods for Malaysian financial institutions.
Manager, Corporate Communications
Censof Holdings Berhad / Century Software (M) Sdn Bhd
Developed communication plans and brand identity systems that shaped how two technology companies were perceived by stakeholders and the public.
Director, Advertising & Event
Switch Strategies Sdn Bhd
Directed live event strategy end-to-end — objectives, messaging, vendor networks, and budget — for brand activations including Audi and Johnnie Walker.
Senior Executive, Strategic Communications
Malaysian Bioeconomy Development Corporation Sdn Bhd
Built communication strategies and materials supporting Malaysia's national bioeconomy agenda internationally, including the BioMalaysia Conference and the Malaysia Pavilion at the Bio International Convention (USA).
Skills
Tools
WordPress
Video Editing
Photoshop
After Effects
Illustrator
Sound Editing
Education & Certification
Master of Corporate Communication
Universiti Putra Malaysia
2022 — 2025
Bachelor of Laws — LLB (Hons)
University of London (External Programme)
2001 — 2006
Online Marketing Fundamentals
2016